Brown It Is: The Pantone Color of the Year 2025

16 December 2024  — Trends

The Pantone Color Institute has crowned Mocha Mousse as the color of the year 2025—a rich, grounding brown with a subtle pink undertone. This warm and earthy hue reflects a collective desire for stability and calm in an increasingly chaotic world. Brown is becoming the new black, as trend forecaster Lidewij Edelkoort predicted years ago. Its soft and comforting essence, rooted in nature, makes it a perfect antidote to today’s hectic lifestyles.

For fashion enthusiasts, the versatility of brown shines when paired with complementary tones. Combine it with crisp white and dark brown for a classic aesthetic, or play with soft pink, burnt ochre, and bright blue for a bold, contemporary look.

Photo: Eyeknow Rumrunner 

At Frank and Lucie, this natural trend feels like home. Brown is more than a color—it's a statement of elegance and timelessness. Their eyewear collection boasts a palette of browns for every style, including Turtle Shade, Iced Coffee, Rum Runner, and the chic new Pearly Brown. These shades embody a retro Seventies vibe that pairs beautifully with other hues like Burnt Ochre, Warm Glow, Riviera, and Olive Green. Perfect for him and her, these designs celebrate the enduring appeal of grounded, earthy tones.

This season, embrace the grounding power of brown with Frank and Lucie's luxurious eyewear, blending contemporary design with timeless sophistication.